• Instagram Lu Xiao-Wei

    Smooth Moves

    • Lifestyle
    • All
    • Advertising
  • Nike Womens Lu Xiao-Wei

    Style By Mira Al-Momani

    • Lifestyle
    • All
    • Advertising
    • Fashion
    • Sport
  • Depop Lu Xiao-Wei

    Cyber 22

    • Advertising
    • Fashion
    • Content
  • FIFA 23 Lu Xiao-Wei

    Ramadan

    • Sport
  • Nike Lu Xiao-Wei

    What It Feels Like To Be A Female Footballer

    • Sport
  • Luna Li Lu Xiao-Wei

    What You’re Thinking

    • All
    • Music

About Lu Xiao-Wei

Lu is an award-winning Taiwanese director based in London. Her work embodies unique storytelling with a focus on human identity paired with striking visuals, drawing inspiration from her East Asian heritage and contemporary British culture. She shows an unique understanding of youth culture across different continents and strives to communicate this through her work, using fashion, culture and social issues to shape her style. Lu has directed high-concept and beautifully choreographed videos, connecting powerful women-driven performances to strong art direction, all evoking her passion to give voices to those unheard and make a path for difference. 

Work with Lu

Lu Xiao-Wei Advertising

  • Depop Lu Xiao-Wei

    Cyber 22

    • Advertising
    • Fashion
    • Content
  • Instagram Lu Xiao-Wei

    Smooth Moves

    • Lifestyle
    • All
    • Advertising
  • Nike Womens Lu Xiao-Wei

    Style By Mira Al-Momani

    • Lifestyle
    • All
    • Advertising
    • Fashion
    • Sport
  • Bumble Lu Xiao-Wei

    Beeline

    • Lifestyle
    • All
    • Advertising
    • Fashion
    • Content

Lu Xiao-Wei Music

  • Luna Li Lu Xiao-Wei

    What You’re Thinking

    • All
    • Music