Into The Arms Of Sunshine
About Craig Moore
Craig Moore is an award-winning artist and director who works globally for clients such as Wrangler, Nike, Pepsi, Ted Baker, Adidas, Porsche, PUMA and FIFA, to name a few. He is a likeable storyteller with an intense appreciation for the creative layers that bring ideas to life, often shaping his stories with music that swirls with emotion and drives the pace and energy of the visual. His work shows an innate understanding of movement and performance. His eye for lustrous aesthetics and his ability to capture unique moments on camera have earned him a formidable reputation as a filmmaker.
His love of performance and storytelling stems from his early music video work with his first video for ‘The Renegade’ winning him a UKMVA, followed by 2x BRIT Awards ‘Video of the Year’ nominations for Tinie Tempah and Sigma respectively. Craig’s flair for forming relationships and putting talent at ease have built him a strong stable of performance-based work, underpinned by craft and the interpretation of evocative visuals. His move into advertising was organic, focusing on his unique ability to extract brilliant performances from his subjects and using imaginative choreography to bring his scenes to life.