Craig Moore

Meet the original South African cowboy. Riding his trusty steed (a dirt bike) across the wide open plains with his FAMILIA brother, Francis Wallis.

Craig has always been drawn to cowboy culture, and feels most at home in nature. When he’s not on set shooting he’s surfing/hiking/biking/moving through the great outdoors. This innate understanding of movement has made him a prolific director working across music videos, sport and fashion, where the power of the body is vital. Blended with his musical, guitar playing background, Craig’s films have an infectious energy. There’s an unmistakable freshness to his work, that sucks the audience into every film and makes them feel alive. Like, reaching the summit of a mountain, taking a huge gulp of fresh air alive.

Inspired by the music video gods, Chris Cunningham and Spike Jonze, Craig always wanted to craft the story behind music videos. Directing was a natural progression from here. Craig’s first music video, The Renegade by Friend Within, won a UKMVA placing him firmly on the map with his confident, slick cinematic style and performance focus.

Working with high profile artists, from Tinie Tempah to Paloma Faith, Craig is able to get brilliant performances out of tight time frames and high pressure situations thanks to his easy going, personable nature. This has led to working with other big names, from athletes to actors. The name Ronaldo ring any bells?

In keeping with the cowboy theme, Craig started making hats a few years ago, learning old millinery techniques. He now has a studio, working with felt to create custom hats. Yeehaw.