About Adriaan Louw
Adriaan skated into filmmaking.
Cruised right into it on a skateboard.
Growing up in South Africa, Adriaan spent most of his youth outside, skateboarding with friends and documenting it. He cites this as one of the biggest influences on his photography and filmmaking aesthetic and approach. This freewheeling, agile skater attitude is felt through his effortlessly cool, completely unpretentious filmmaking that blends docco style realness with innovative camera techniques and his photographer’s eye for beautiful imagery.
After studying filmmaking, Adriaan ditched the industry to travel the world with South African bands, immersing himself in every culture he came across. Again, Adriaan was compelled to document his travels, eventually leading him back to filmmaking. Music and sound form a strong influence on his work, expressed through his rhythmical, vibrant films. And his chilled, collaborative vibe creates a calm space on set where his subjects, from musicians to performers, feel comfortable to experiment and express themselves.
With every film, Adriaan wants to find that sweet spot between honest, raw imagery with a timeless Super 8/16 mm style aesthetic. Making his films equal parts fresh and nostalgic.
Adriaan prides himself on his hands-on approach. For his recent Major Lazer music video – “AFRICA IS THE FUTURE”, he directed, shot the 16mm footage, edited, remixed each track and even graded it.
True to his easy going character, when not working Adriaan prefers to spend time in nature getting some of that fresh air perspective on work and life.