Lu Xiao-Wei

Lu is an award-winning Taiwanese director based in London. Her work embodies unique storytelling with a focus on human identity paired with striking visuals, drawing inspiration from her East Asian heritage and contemporary British culture. She shows an unique understanding of youth culture across different continents and strives to communicate this through her work, using fashion, culture and social issues to shape her style. Lu has directed high-concept and beautifully choreographed videos, connecting powerful women-driven performances to strong art direction, all evoking her passion to give voices to those unheard and make a path for difference.